I've had just enough time to... lament the passing of lost arts.
Taken in a in-store bakery in a hypermarket in Hanoi.
I was to
learn why Paris’s sister chose to live in poverty in the outskirts rather than
in the city. In her own way, she chose to be true to herself. She was down on
her luck but tolerated no pity. “Judge me if you will but I’m no prostitute”
she challenged me with her incisive eyes. I squirmed under her strong gaze. It
was not what I meant but I did sound condescending.
We made up and
parted on good terms. As I was leaving, she gave me a peck on the cheek and
said “be careful of the city girls”. Before I could turn around, she has
disappeared into the building. She is not one for long goodbyes.
In Hanoi, I
was shocked by what I saw. The baguettes I have come to love so much reduced to
mass produced buyers’ trap. The hypermarket called them “lost leader” using
them as a hook to draw in the shopper. Paris’s sister may have lost much of the
fine qualities of Paris but at least she retained her soul. Now, I understand
what she meant by the word she spat out the word with such vehemence.
I took one
bite and choked on it. This is just white bread disguised as a baguette. They
are tasteless and soulless but people are queuing up to buy literally by the
dozens attracted by the price. Would you believe a long baguette going for only
USD 20 cents? After the shock, sadness set in as I looked at the happy
shoppers. Have the world been degraded to such an extent that the only Art
people recognized these days are the sign on the buck? The only music the
jingles of the cash register?
Then I recall
the journey of Paris to Saigon and Hanoi and know there is hope yet. That among
us, there are still those who can see the romance in life and who can discern
the taste of passion. I left Vietnam remembering Paris and her fine bread that
taste like love.
These couple of shots was taken in a hypermarket in Hanoi recently.
ReplyDeleteI was disappointed by the baguette of Hanoi and those sold in supermarkets have little resemblance to the real thing. Those in the South has a distinctive quality all its own and is quite tasty though also quite different from the original in France. However, this evolution is justified because a good product evolved from it. But it is kind of sad that this is going backward with the advent of modern bakeries with modern ‘convenient’ method of production rather than the slow process of long fermentation and craftsmanship. But progress continued its relentless march and the landscape is littered with dead corpses of quality products. Those who lived long enough will remember what a Jacob cracker used to taste like. Now you can never buy back that taste even if you are a billionaire (unless you are prepared to set up such a biscuit factory – contact me!). It is now extinct. Make me sad just to think about it…
ΞSSΞ®®Ξ
it's a long tale indeed :D
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MAMEDE HARFOUCHE
HAVE A SPLENDID AND PEACEFUL TIME AHEAD, Thou.
الله أكبر * " ALLAH HU AKBAR! "
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Kathy_9
What a sad tale. . .
ana_lee_smith
Ah, yes, Jacob's Cream Crackers .... gone but certainly not forgotten. Just the other day I yearned for this old fave & succumbed to buying an alternate available brand. A poor substitute indeed. Crumbled even as I lifted it out of the package. Hard to find craftsmanship in any product these days, everything made of ticky-tack programmed to disintegrate in sync with the expiry of the warranty. Progress just another word for corporate greed. Thanks for your thoughts on the dilemma of confronting pan-handling on the streets. Which country are you referring to where it is an 'organized' crime to the devastating degree that you speak of?
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Due to a number of questions asked about baguettes and bread in general, I will create a follow-up post about the difference of the baguettes between that in France, Ho Chi Minh City and Hanoi. I will also answer question about why the breads of France generally tasted better than that of England. If there are any other questions you may have about baking and baguettes or about my story even :), please let me know and I'll try to answer them all if I can. Just touch down in KL and will be home for a few days before flying off again.
ReplyDeleteMAMEDE HARFOUCHE
STAY BLESSED, Thou.
الله أكبر * " ALLAH HU AKBAR! "
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henrhyde
You are so busy ----beautiful image and great information.
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